Monday, 22nd November 2010
BCS author Eileen Brown calls on businesses to embrace social media
BCS author and social media guru calls on businesses to
embrace the new opportunities presented by social media. Eileen Brown, whose
new book Working the Crowd, published today by BCS, The Chartered Institute
for IT says: “Customers have become the new marketers who drive the
conversation about our brands online.
“Social media is the
new way of communicating. It will not go away, so businesses need to adapt
their working practices to take advantage of the new conversation. Having a
social media plan in place helps businesses to effectively connect with
With research showing
that 79.2 per cent of forum contributors help a friend or family member make
a decision about a product purchase, compared with 47.6 percent of
non-contributors and 53.8 per cent overall*, organisations can’t afford to
miss the marketing opportunities social media offers.
Eileen’s new book
Working the Crowd: Social Media Marketing for Business is a must-have
resource for anyone wanting to add social media to their marketing plans. It
provides vital information and advice on every aspect of social media
- specific sites
for various types of networking and engagement
- brand perception
- legal issues
- job recruitment
- viral marketing
- creating brand
advocates and how they can broadcast the message
- key metrics for
effectiveness, return on investment and penetration
Eileen Brown says: “Working the Crowd shows you how to use social media in
your business to effectively connect with your customers, improve perception
about your brand and participate in the global conversation. The book is
ideal for people who want to create a social media strategy and plan to
ensure a quantifiable return on investment for their efforts.”
comments from Google, Microsoft and De Montfort University
Speake, Industry Director of Technology at Google UK says: “Eileen has
created a masterpiece here in unravelling the complexities, acronyms and
challenges presented by the ever-changing world of social media. Whether for
the individual, small business or corporation, Working the Crowd demystifies
how social media can be used to network, communicate, forge business
partnerships and gain or share knowledge, backed by Eileen's years of
experience in technology and networking.”
Betsy Aoki, Senior Program Manager, Social Media, Microsoft says:
“Often social media books are written outside the corporate walls, from the
pie-in-sky viewpoint of the visiting consultant, or solely with one
corporate viewpoint or experience. Brown’s varied experience and analysis of
both the small and large businesses’ need for social media makes her advice
stand out from the crowded.”
Professor Sue Thomas, Institute of Creative Technologies, De Montfort
University says: “Eileen Brown blends extensive real world business
experience with in-depth social media knowledge to create a unique and
About the author:
Eileen Brown began
her career in the Merchant Navy and was Shell Tankers’ first female Deck
Officer. She then managed a container shipping line before moving into IT
training, consultancy and management at Microsoft. She is now CEO of Amastra
Ltd, where she works on companies’ social media strategy and online
Published: November 2010, ISBN:
Pages: 192pp, Paperback 246 x 172mm, RRP £14.95.
books are available
to order from the online BCS Bookshop at
all good bookshops and
Turpin Distribution Services Ltd, Pegasus Drive, Stratton Business Park,
Biggleswade, Beds, SG18 8TQ, United Kingdom,
Wednesday, 19th August, 2010 -
business owner leading the way for women entrepreneurs
Colchester business owner, Eileen Brown has become one of a growing
number of women owned businesses who have become accredited by WEConnect
Europe, a pioneering enterprise initiative designed to connect women to
multinational corporate contracts.
Eileen is an accomplished and well-known international speaker and expert
on Social Media, Online Branding, Web 2.0 and Unified Communications and is
a key advocate for the advancement of Women in Technology. She
believes that supplier diversity is vital for agile companies who want to
advance in social technology, connect with their customers and stay ahead of
Other women-business owners are being urged to realise their growth
aspirations by joining WEConnect Europe, an innovation in supply initiative,
which will link them up with corporate and public sector contracts.
WEConnect Europe can boast leading multinational corporations as members,
including; Citi, Hewlett Packard, Mastercard, Pfizer and Accenture.
Sue Lawton, CEO, WEConnect Europe says Eileen Brown is one of many women
who want to take their business to the next level. WEConnect Europe exists
to enable women to increase productivity and profitability by identifying
contract opportunities. More and more companies recognise the commercial
sense of having innovation and excellence in their supply chain which women
owned businesses can provide and we are urging women business owners to
capitalise on this”.
Women business owners wanting to find out more should visit:
Notes to Editors:
Eileen Brown in available for interview on 07764 359 905 and
Amastra helps you achieve your goals using social media
and Web 2.0 to find and engage with customers, identify your
influencers and gain advocates for your brand. We work with
you to improve perception about your brand and create a
vibrant community, use Social Media to amplify your message
and improve the quality of your connection to your customers
to increase satisfaction.
WEConnect Europe is the leading supplier diversity
initiative spearheading the connection of women-owned
business and multinational corporations
www.WEConnectEurope.org A Women Business Enterprise (WBE) is an independent
business that is at least 51% owned and controlled by one or
more woman, once certified by WEConnect Europe, we can support businesses to access contracts with
WEConnect Europe is based on a successful
US prototype: The Women’s
Business Enterprise National Council (WBENC).
WEConnect Europe’s members and supporters include: including Pfizer,
Accenture, Mastercard and Ernst & Young.
Monday, September 12th, 2009 -
with ‘Windows’ on its world.
Amastra, the latest specialist in social media strategy, team dynamics
and effective communication has launched at the beginning of October with a
key win: to own and manage the audience experience through content, hands on
labs and key note for Microsoft Tech.ed Europe.
Founded by Eileen Brown, who had previously managed Microsoft’s IT
Professional Evangelist group, Amastra aims to bring back a human face to
the social media community and IT strategy, as well as lending a female
touch to the technical world. This will certainly be apparent at
Tech.ed Europe, where less than 5% of expected delegates will be female.
The 6000 strong audience will be wowed with a carefully orchestrated week
of deep technical content, product innovation and direct connection with the
product teams at Microsoft.
Eileen Brown, founder and CEO of Amastra said:
“Tech.ed Europe for 2009 will be a breath of fresh air. This year,
delegates have a fantastic opportunity to meet over 550 key players within
Microsoft, and learn the true DNA of essential software and developer tools.
I am thrilled that with the launch of my new company, I have been given the
opportunity to demonstrate my 17 years of learning within the IT industry
and reinvigorate this technical conference, and inject fun, humour and most
importantly, knowledge and technical know-how to key influencers within the
The technical content for Microsoft Tech.ed Europe will go live from
Friday 16th October. Over 300 different breakout sessions will be
available to delegates. Visit
www.msteched.com/europe for further details.
Notes to Editors
Amastra Ltd is based in Suffolk, and was launched at the beginning of
September. Its key aims are to deliver excellence and training in effective
communication, social media strategy and team dynamics.
Eileen Brown, founder and CEO previously worked at Microsoft for 8 years,
and before that held key positions at HP and other IT related institutions.
Amastra Limited. 22 Friars
Street, Sudbury, Suffolk. CO10 2AA. Registered in England and
Wales No: 06930568